Luminar Neo pricing
AnsweredI read a glowing review of Luminar Neo today. So much so that I came to the website to look at the features. I noted that Luminar Neo without the extensions pack looks to be a very limited piece of software in terms of functionality for the price. One really needs that extension pack.
Imagine my shock when I saw the price for the lifetime license. The extensions are literally 2x the price of the actual software and the total comes to £378. Gulp.
This is eye-wateringly expensive. So much so that I registered an account specifically to make this point. I used to be an On1 user. After they started charging excessive £100 upgrade fees every year, I abandoned their software.
I'm generally not a price sensitive user, but this price is so high that even I choked on it. You guys need to read up about price elasticity of demand. I suspect you're losing an enormous amount of revenue by your mispricing. Most photographers use multiple software packages and if you price your package as if it's the only one they use, your sales will necessarily be limited.
And no. I will not, ever, pay a subscription fee. That's why I don't use Adobe software. If I had to pay a subscription, I'd choose Adobe and not Luminar.
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Hi John,
I appreciate you taking the time to share your thoughts here. I'll make sure to pass your feedback on.
Please note that Luminar Neo has a lot to offer even without extensions, which are mostly used for specific use cases and not all at once. The app includes a selection of professional and AI-powered tools for great results. You can see it yourself by testing the trial: http:// https://skylum.com/download/luminar-neo-paid
As for the subscription plan, it brings the greatest number of benefits, as not only does it unlock access to all extensions, but also all major upgrades and new app versions that may be released in the future (during your paid subscription period).
Besides, soon we'll launch an offer allowing you to purchase extensions separately, so you'll be able to pick the one you're interested most.
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