I note that there is no no layer option or any other option in Luminar AI to add a PNG watermark.
Thinking around that "problem" and it is a problem Skylum, what I found you can do is to transfer / copy your watermark PNG into the "Alpha Blend" folder which can be found here on a Mac:-
Macintosh HD/Applications/(right click luminar AI and choose "show package content")/Contents/Frameworks/MIPLResources.framework/Versions/A/Resources/SkySFX/Alpha Blend
Then you can simply add your watermark in the same way you'd add any other by click in the "Creative" button, then choosing "augmented sky" then object selection and then your water mark. You can then resize and drag / place your water mark to where you want it. You can also alter it's transparency if you wish
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